Home > News>This World Book Day we’ve team up with SUPERTATO!! This World Book Day we’ve team up with SUPERTATO!! Posted: 8th January 2026 | Category: Promotions World Book Day is just around the corner, on Thursday 5th March 2026 – and it’s one of the biggest and most exciting events of the year for inspiring children to become lifelong readers. It’s a day dedicated to celebrating the magic of stories, the power of imagination, and the incredible impact reading can have on children’s futures – all while having lots of fun along the way! This year, Mellors is turning up the excitement by teaming up with the much-loved SUPERTATO and we’ve got some seriously SUPER prizes to give away! Read on, get involved, and let the fun unfold… Bringing SUPERTATO Magic to World Book Day We’re thrilled to partner with SUPERTATO, based on the best-selling picture books by Sue Hendra and Paul Linnet, and the hit BBC animated series about a fearless supermarket superhero and his veggie friends. Together, we’re bringing an action-packed, flavour-filled World Book Day experience to schools – complete with a Supertato-inspired children’s menu designed to excite, inspire, and delight. Expect heroic dishes, veggie fun, and plenty of smiles in the dining hall! WIN! Smashing Prizes Up for Grabs! To make World Book Day even more special, we’re launching an exciting Supertato prize giveaway for primary schools: 1 Winning School – A special visit from Supertato’s creators, Sue Hendra or Paul Linnet! 4 Runner-Up Schools – A full set of the entire Supertato book series to enjoy and share Join Our World Book Day Prize Giveaway! Design Your Own Vegetable Superhero Get creative and bring your own veggie hero to life! How to Enter: Make or draw a SUPER veggie superhero, just like the spectacular Supertato – don’t forget their superpowers! Use a potato (the easiest veg!) or another vegetable to create your character. Keep costs low and make sure your masterpiece is no bigger than 20cm x 20cm. Complete an Entry Form so the judges can learn all about your superhero. (Download Drawing Entry Form & veggie character creation Entry Form below! Post your creation to Instagram and tag us! @mellors_catering_services & hashtag #WorldBookDay26 or email it to marketing@mellors.co.uk – Entries close 5pm, Friday 20th March. Bring your vegetable superhero into school on Thursday 5th March to be proudly displayed at lunchtime. Terms & Conditions: One school will be chosen and notified for the main prize of a school author visit by 1st April 2026. Four runners-up will be chosen and notified by 1st April 2026 for the Supertato Book sets. The school must be served by Mellors Catering Services. The prize is non-transferable and cannot be exchanged. Drawing Entry Form – Download Vegetable Character Creation Entry Form – Download Good luck! Did You Know? Children who enjoy reading are three times more likely to have good mental wellbeing than children who don’t. That’s why, at Mellors, we believe reading and food go hand in hand. At Mellors, we don’t just serve meals – we create immersive, educational, and fun dining experiences. By connecting the joy of reading with yummy, nutritionally balanced food, we help children explore stories, spark creativity, and build positive relationships with both books and mealtimes. Don’t Miss the SUPER Menu! Check with your Mellors primary school to see what SUPER World Book Day menu is lined up – and keep an eye out, because you might even spot our team dressed as their favourite book characters! Let’s make this World Book Day a superpowered celebration of reading, creativity, and great food. Not currently eating a Mellors meal? Don’t worry! Speak to your school today to learn more about switching to a delicious, freshly made meal with Mellors Catering Services. Supertato illustration copyright © Sue Hendra & Paul Linnet.